Stock Broker Reviews


Barron's broker

Barron's best online brokers/brokerages 2010



Barron's magazine released its annual online stock broker ratings results for 2010 (see table below). Brokerage firms were rated on Trade Experience, Trading Technology, Usability, Ranges of Offerings, Research, Portfolio Analysis, Customer Service and Costs. Data regarding costs and fees is based on accounts with $100,000 in assets.

Thinkorswim got the highest score according to Barron's magazine. While we agree that the firm offers a lot to its customers (we give it 4 stars in our review), we also believe that its commissions are on the higher side. Barron's #7 and #9 choices - TradeKing and OptionsHouse - offer much lower commissions with similar level of services. While Thinkorswim charges $10 per trade, TradeKing charges only $5 and OptionsHouse just $2.95! These savings on investing/trading costs if accumulated through the years will amount to a substantial sum. Both TradeKing and OptionsHouse scored well on all most important categories: Customer Service, Trade Experience and Research Amenities.

Broker Trade
Experience		 Trading
Technology		 Usability Ranges of
Offerings		 Research
Amenities		 Portfolio Analysis
and Reports		 Customer
Service		 Costs Total Stars
thinkoswim 4.7 4.9 4.2 4.6 4.9 4.6 4.8 2.7 35.4 4.5
MB Trading 4.7 4.8 4.5 4.0 4.7 4.6 4.2 3.4 34.9 4.5
Interactive Brokers 4.4 4.7 3.4 4.5 4.0 3.3 3.8 4.2 32.3 4.0
 Tradestation Securities 4.6 4.8 3.9 3.6 4.5 3.6 4.1 2.9 32.0 4.0
 OptionsXpress 4.4 3.8 4.3 4.4 4.6 4.2 4.4 1.9 32.0 4.0
Fidelity Investments 4.2 4.4 4.0 4.0 4.7 4.1 4.4 1.9 31.7 4.0
4.1 3.1 4.4 3.7 4.1 4.0 4.2 3.0 30.6 4.0
tradeMonster 4.3 4.2 3.8 3.0 4.0 3.4 4.4 2.8 29.9 4.0
OptionsHouse 4.3 2.7 3.6 3.1 4.0 4.2 4.1 3.7 29.7 4.0
TD Ameritrade  3.9 4.0 3.8 4.1 4.4 4.3 4.2 1.1 29.9 4.0
Etrade Securities 4.1 3.7 3.7 3.8 4.5 3.8 4.3 1.5 29.4 4.0
ChoiceTrade 4.2 4.2 3.6 3.2 2.9 3.4 3.7 2.9 28.1 3.5
 Muriel Siebert 3.8 3.5 3.4 4.4 3.5 3.6 3.8 0.6 26.6 3.5
 Lightspeed Trading 4.0 3.4 3.8 1.8 2.6 3.0 3.1 4.5 26.2 3.5
 Charles Schwab 3.0 2.9 2.9 3.7 3.8 2.9 4.0 1.8 25.0 3.0
Scottrade 3.3 2.9 3.1 3.2 3.6 2.6 3.7 1.8 24.2 3.0
Zecco Trading 2.9 1.6 2.5 3.3 3.5 2.8 3.1 3.9 23.6 3.0
 SogoTrade 3.7 1.6 2.8 1.7 3.1 2.8 2.7 3.3 21.7 3.0
Terra Nova 3.3 3.2 3.1 2.2 2.3 1.7 2.3 2.9 21.0 2.5
Just2Trade 2.5 1.8 2.4 2.2 2.7 2.7 1.5 4.1 19.9 2.5
FirstTrade Securities 2.8 0.7 2.9 3.0 2.4 1.9 3.3 2.2 19.2 2.5
Cobra Trading 3.3 2.1 2.9 2.1 1.4 2.2 1.9 2.4 18.3 2.5
Trade Up to OptionsHouse.com
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