barrons magazine investor survey


Best Brokerage Firms

Barron's magazine 2010 online brokerages ratings and rankings



Barron's magazine released its annual online stock broker rankings results for 2010. Brokerage firms were rated on Trade Experience, Trading Technology, Usability, Ranges of Offerings, Research, Portfolio Analysis, Customer Service and Costs. Data regarding costs and fees is based on accounts with $100,000 in assets.

Trading Costs is a factor in Barron's rankings but it has the same weight in overall score as, for example, Ranges of Offerings. We believe that most investors care much more if cost of trade is $5 instead of $15, than if futures trading is available on their account. We also don't think that most investors have $100,000 in their brokerage account.

Thinkorswim and MB Trading are top two brokerages according to Barron's magazine. We also rated them very highly in our 2010 review. Our favorites from Top Brokerage Firms list - OptionsXpress, TradeKing, TradeMonster and OptionsHouse - got very high rankings at Barron's magazine too.
Broker Trade
Experience		 Trading
Technology		 Usability Ranges of
Offerings		 Research
Amenities		 Portfolio Analysis
and Reports		 Customer
Service		 Costs Total Stars
thinkoswim 4.7 4.9 4.2 4.6 4.9 4.6 4.8 2.7 35.4 4.5
MB Trading 4.7 4.8 4.5 4.0 4.7 4.6 4.2 3.4 34.9 4.5
Interactive Brokers 4.4 4.7 3.4 4.5 4.0 3.3 3.8 4.2 32.3 4.0
Tradestation 4.6 4.8 3.9 3.6 4.5 3.6 4.1 2.9 32.0 4.0
OptionsXpress 4.4 3.8 4.3 4.4 4.6 4.2 4.4 1.9 32.0 4.0
Fidelity Investments 4.2 4.4 4.0 4.0 4.7 4.1 4.4 1.9 31.7 4.0
TradeKing 4.1 3.1 4.4 3.7 4.1 4.0 4.2 3.0 30.6 4.0
tradeMonster 4.3 4.2 3.8 3.0 4.0 3.4 4.4 2.8 29.9 4.0
OptionsHouse 4.3 2.7 3.6 3.1 4.0 4.2 4.1 3.7 29.7 4.0
TD Ameritrade  3.9 4.0 3.8 4.1 4.4 4.3 4.2 1.1 29.9 4.0
Etrade Securities 4.1 3.7 3.7 3.8 4.5 3.8 4.3 1.5 29.4 4.0
ChoiceTrade 4.2 4.2 3.6 3.2 2.9 3.4 3.7 2.9 28.1 3.5
 Muriel Siebert 3.8 3.5 3.4 4.4 3.5 3.6 3.8 0.6 26.6 3.5
 Lightspeed Trading 4.0 3.4 3.8 1.8 2.6 3.0 3.1 4.5 26.2 3.5
 Charles Schwab 3.0 2.9 2.9 3.7 3.8 2.9 4.0 1.8 25.0 3.0
Scottrade 3.3 2.9 3.1 3.2 3.6 2.6 3.7 1.8 24.2 3.0
Zecco 2.9 1.6 2.5 3.3 3.5 2.8 3.1 3.9 23.6 3.0
 SogoTrade 3.7 1.6 2.8 1.7 3.1 2.8 2.7 3.3 21.7 3.0
Terra Nova 3.3 3.2 3.1 2.2 2.3 1.7 2.3 2.9 21.0 2.5
Just2Trade 2.5 1.8 2.4 2.2 2.7 2.7 1.5 4.1 19.9 2.5
FirstTrade Securities 2.8 0.7 2.9 3.0 2.4 1.9 3.3 2.2 19.2 2.5
Cobra Trading 3.3 2.1 2.9 2.1 1.4 2.2 1.9 2.4 18.3 2.5


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