Barron's Broker Ratings

Barron's online broker ratings, reviews, rankings, and comparison for 2014


Barron's magazine annual stock broker survey and review of the discount online trading (investing account) companies.



In March of 2014 Barron's magazine published results of its 19th annual online broker survey. The readers should keep in mind that in Barron's own words "Our evaluation criteria focus on the needs of wealthy, active traders". If you don't fall into that category, the results below might not be the best for you: active traders get better pricing, and don't pay steep inactivity and trading platform fees that some of the Barron's top brokers charge. Wealthy investors with large accounts also get waiver on some fees, and lower commissions at some brokerage houses - check what your costs are going to be before opening an account.

20 United States brokerage companies, which agreed to be rated by Barron's (some didn't, including Vanguard), were evaluated in the following categories: Mobile Trading, Trade Experience, Trading Technology, Usability, Ranges of Offerings, Research, Portfolio Analysis, Customer Service, and Costs. As in the previous years, Costs category (commissions and fees customer pays) has the same weight on overall score as other categories. We believe it is by far the most important factor for majority of investors, and in our own Online Broker Comparison we gave it much more influence on the final score as well as on brokerage ratings and rankings.

Interactive Brokers is the top online broker according to Barron's magazine. Keep in mind, that customers that don't make at least $30 in commissions per month pay $10 monthly inactivity fee ($20 for accounts with less than $2,000) and $10 monthly for market data. Trademonster and Place Trade are the second and third brokerages according to Barron's magazine online broker survey.

Some of our favorite companies - TradeKing (review), TD Ameritrade (review) and OptionsHouse (review) - got high rankings in Barron's magazine broker survey too.

Below you could see the comparison chart of Barron's 2014 online brokers review, along with brokerages ratings and rankings:

Broker Trading
and Tech
Usabi
lity
Mobile Ranges of
Offerings
Research Portfolio Analysis
and Reports
Customer Service Costs Total Stars
Interactive Brokers 4.8 4.5 4.7 3.8 4.8 5.0 4.6 4.5 36.7 4.5
TradeMonster 4.6 4.9 5.0 4.3 4.9 4.9 4.9 2.6 36.1 4.5
Place Trade 4.8 4.6 4.7 3.9 4.8 5.0 4.8 2.5 35.1 4.5
TD Ameritrade 4.2 4.6 4.7 4.5 4.9 4.7 4.8 1.7 34.1 4.5
Tradestation  4.7 4.4 3.7 3.9 4.4 4.5 4.8 2.6 33.0 4.0
OptionsXpress 4.0 4.4 4.5 4.2 4.9 4.8 4.6 1.5 32.9 4.0
OptionsHouse 3.8 4.3 4.6 3.5 4.3 4.3 4.5 3.2 32.5 4.0
TradeKing 3.5 4.3 3.9 4.1 4.6 3.6 4.7 2.6 31.3 4.0
Fidelity 3.6 4.0 4.3 4.0 4.8 4.6 4.6 1.3 31.2 4.0
 E*Trade 3.4 4.0 4.4 4.3 4.7 4.5 4.8 0.7 30.8 4.0
 Merrill Edge 3.0 3.9 4.2 3.3 4.6 4.5 4.5 2.8 30.8 4.0
Charles Schwab 3.2 4.2 3.9 3.7 4.5 4.3 4.7 1.1 29.6 4.0
Scottrade 2.9 3.6 3.7 3.1 3.8 3.5 4.5 1.2 26.3 3.5
Lightspeed Trading 4.1 4.1 0.0 2.3 3.4 2.4 3.8 4.0 24.1 3.0
 Livevol 3.2 3.6 4.6 2.1 2.7 1.9 2.7 3.2 24.0 3.0
SogoTrade 2.6 3.2 2.4 2.9 3.0 2.1 2.9 2.9 22.0 3.0
 Capital One ShareBuilder 2.4 3.6 2.6 0.9 2.9 2.7 4.2 1.8 21.1 2.5
 eOption 2.1 2.7 1.3 3.0 3.0 1.9 1.8 4.2 20.0 2.5
Trading Block 2.8 3.6 0.0 4.1 2.6 2.3 2.9 1.6 19.9 2.5
Kapitall 1.1 3.8 0.0 0.8 1.7 2.2 3.2 1.5 14.3 2.0
This article was updated on 10/27/2014.




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