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J.D. Power and Associates 2009 self-directed investors survey.
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J.D. Power and Associates released its annual self-directed investor survey for 2009.
This Satisfaction Study measures customer satisfaction with investment firms based on performance in six factors:
interaction; account information; trading charges and fees; account offerings; information resources;
and problem resolution. The study is based on responses from more than 5,000 investors who make all of their
investment decisions without the counsel of an investment adviser.
The study finds that overall satisfaction increases as self-directed investors use additional resources and
tools provided by their investment firm, such as financial planning services, online stock tools and educational
seminars or webcasts. Satisfaction averages 761 on a 1,000-point scale among investors who use just one resource,
compared with 699 among investors who don't use any available resources. Satisfaction continues to increase as
investors use additional resources, and averages 836 among those investors who use all three types of resources
offered by their firm.
Only 13 firms were studied in this survey which is only a fraction of all available brokerages. Many of our favorite
companies from
Top Brokerage Firms Ratings,
like TradeKing,
OptionsHouse,
OptionsXpress
and many others are missing in this list.
On the other hand, we are glad to see
Scottrade at the top of
J.D. Power's list.
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