Etrade brokerage rating

Etrade Review

4-star brokerage firm rating

Fidelity Review

Etrade vs Fidelity

Etrade vs Fidelity: The Challenge

Investors looking for a brokerage firm probably have heard of both Fidelity and Etrade. With billions of dollars in assets, they tend to attract a lot of interest. So which firm is the better value? This following contest will provide the answer.

Commissions and Account Minimums

Etrade’s standard fee for ETF and stock trades is $9.99, while Fidelity charges $7.95. For options, Fidelity customers pay an extra $0.75 per contract, while Etrade charges the same amount.

Using a human broker to place a trade at Fidelity is $32.95, while doing the same at Etrade is a considerably lower $25.

Fidelity gives its customers 84 commission-free ETF's, while Etrade has more than 100.

Accounts at both brokers come with no maintenance fees or inactivity fees. Fidelity has a minimum initial deposit requirement of $2,500, while Etrade carries a $500 minimum. IRA's are available at both firms without any account fees.

Despite its higher stock trading fee, Etrade wins this category for a better commission schedule.

Mutual Funds

Fidelity offers its clients over 10,000 mutual funds. Less than a thousand carry no-load and no transaction fee. Investors who trade a transaction fee fund will be set back $49.95 ($75 for some funds).

Etrade has more than 8,000 mutual funds, of which 1,300 are available with no-load and no transaction fee. Mutual funds that carry a transaction fee are $19.99.

Etrade wins here.

Research and Education

There are plenty of educational and research tools on Fidelity's web site. Customers have access to free reports from several third-party researchers, such as Morningstar, S&P Capital IQ, Zacks, and others. The broker has a virtual learning center where traders can access videos, webinars, and articles on a wide range of investment topics. Fidelity also offers a useful research tool for corporate bonds and other fixed-income securities.

Etrade offers an array of research and educational resources for its clients. Traders have access to on-demand videos, articles, and in-person seminars. Many topics are covered, such as options, fixed-income, and IRA’s. The broker has several good screeners for all major securities: options, stocks, ETF's, bonds, and mutual funds.

Etrade vs Fidelity

Pretty close in this category, too.

Customer Service

Fidelity offers service via an on-line chat system, e-mail, fax, and phone. The phone service is available around the clock. Fidelity also offers a list of more than 100 phone numbers in foreign countries for customers who travel outside the United States. Currently, the broker has more than 180 branch locations in the U.S.

Etrade also has retail locations, but only thirty. The firm offers telephone customer service around the clock.

Fidelity wins this category.

Trading Tools

Etrade's web site is well designed and user friendly. The company's Total Trade Ticket, available within the web browser, can be used to place orders for stocks, ETF’s, and options. More sophisticated platforms are available, but only for frequent traders. Etrade MarketTrader is a browser platform, and Etrade Pro is desktop launched.

Fidelity customers will find many useful tools at the broker's web site, including portfolio analysis tools and good charting capability. Placing trades is trouble-free with the broker's web browser platform, which includes a handy trade ticket. Fidelity also offers its clients Active Trader Pro, a sophisticated trading system for investors placing 36 or more trades in a rolling twelve-month period.

Too close to call in this category.

Mobile Platforms

Mobile applications for Android, Apple, and Windows Phone 8 are available at Fidelity. The interface is intuitive and easy to learn. Many features are available: customers can transfer funds, contact customer service, make a mobile check deposit, pay bills, and place trades.

Fidelity vs Etrade

Etrade has mobile platforms for Windows phone, iPad, iPhone, Android phone and tablet, Amazon Fire phone, and Kindle Fire HD. The interface is easy to navigate. Many useful features are available, such as charts, mobile check deposit, videos, and a trade ticket.

Etrade wins this category due to its CNBC video library.

Banking Features

Fidelity offers its customers the Cash Management Account. It has checks and a Visa Gold debit card free of charge. Moreover, the account offers FDIC protection up to $1,250,000, five times the usual amount. It does this by allocating the cash balance in up to five separate program banks, each bank offering the regular $250,000 insurance. Additionally, Fidelity reimburses all ATM fees incurred in the Cash Management Account.

Etrade has an FDIC-insured bank that offers a checking account with the standard $250,000 protection. The account comes with a Visa debit card and checks; and it can be linked to an Etrade brokerage account. The broker rebates ATM fees only for clients who have a balance of at least $5,000, or who have combined balances across all Etrade accounts of $50,000 or more.

Fidelity wins in this category.

Additional Features

Fidelity offers its customers global investing opportunity. Investors can trade on 25 foreign exchanges using 16 currencies. Disappointingly, Etrade recently pulled the plug on both its forex and international investing services. However, it continues to offer futures trading at $2.99 per contract. Fidelity does not offer any futures services.

Overall, it's a dead heat here.

Etrade vs Fidelity: Results

There were three ties, Fidelity came out ahead in two categories, and Etrade was victorious in three categories. Etrade wins by a small margin.

Both brokerage houses offer a lot of value to prospective customers. They provide impressive independent 3rd party investment research from most top rated research firms as well as rich selection of investment products for clients to choose from. There are also good banking services available for convenience to all account holders.

However, both companies are too expensive for 2016. Compare their pricing to $7 stock/ETF commission and $17 mutual fund rate charged by the fellow "Big 5" brokerage - Scottrade (review), or $5 stock/ETF commission and $10 mutual fund rate offered at the 6th largest brokerage house in the U.S. - TradeKing (review). We see no good reasons to overpay a broker for many years, and loose a substantial amount of hard-earned money to commissions and fees.

Updated on 2/15/2016.

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Review discount online brokerage firms comparison: Etrade or Fidelity Investments? Differences between investment companies. Recommendation for stocks, options, ETFs, mutual funds, bonds investors. Fidelity versus Etrade for beginner investors, long term, individual retirement accounts, active/day traders. See what stock broker service is better, cheaper, offers lower fees, cost, rated higher and easier to use. Which broker should you choose?

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