ChoiceTrade Review



ChoiceTrade review 2010: very cheap discount brokerage with lots of potential




ChoiceTrade Commissions and Investment Products Offered

  • $5 per stock trade, unlimited shares
  • Options commission: $5 per trade plus $0.55 per contract
  • Direct Access trading: $0.005 per share. $1 minimum per trade
  • Mutual funds: $25 per trade
  • Investment products: stocks, options, mutual funds, ETFs


ChoiceTrade Account Application Process

It takes 10 minutes to complete the individual account registration -- the forms are very well designed. ChoiceTrade has an ingenious way to get a customer signature -- they give you a little box where you draw your signature with a mouse!

The application was approved in 15 minutes (during work hours, possibly longer on weekends and evenings), after which they emailed the user name and password (both are changeable in Settings). At this point I was ready to use all the features and fund my account.


ChoiceTrade.com Trading Tools Review


ChoiseTrade review

ChoiceTrade provides two choices for trading: website-based and stand-alone, professional, advanced trading platform developed for day-traders. Both platforms are well-designed and provide just about everything you might need as well as lots of advanced features most investors will never use.


ChoiceTrade.com Community

ChoiceTrade provides an Investor Community where their clients connect with like-minded traders and investors, share portfolios, and participate in ChoiceTrade-sponsored events. The Investor Community allows you to create a personal profile, meet and communicate with other members, form investment clubs, read and create blogs, and more.


ChoiceTrade Account Pros/Advantages

  • Very low commissions and fees
  • No account minimum or inactivity fees
  • No extra charges for large-sized orders, stocks below $1 or extended hours trading
  • Direct access trading with very low commissions
  • Very good customer service
  • Paper/virtual trading
  • Investor community
  • Great trading tools


ChoiceTrade Account Cons/Disadvantages

  • High mutual fund commissions


ChoiceTrade Review Summary

ChoiceTrade offers some of the cheapest commissions in the industry: $5 per stock commissions, just $5 per trade plus $0.55 per contract options commissions. Unlike many other online brokerage companies, there is no surcharge for larger orders, penny stocks and extended hours trading. ChoiceTrade does not charge account maintenance and inactivity fees.

Barron's awarded ChoiceTrade brokerage a 4-star rating (out of 4.5 stars) for five years in a row. In 2009, it got top scores in Trade Experience, Trading Technology, Usability and Research Amenities.

Do not invest with ChoiceTrade if you plan to invest primarily in mutual funds. There are better choices, like Scottrade or TradeKing.

Since there are no IRA fees, ChoiceTrade is a great company for a retirement account. The firm is also friendly for beginner investors. Try opening an account with ChoiceTrade with no money down and use their virtual trading and other services to see how you like it.


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