ShareBuilder review




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ShareBuilder review 2010: very low cost automatic investment brokerage firm

$25 promotional code: click picture to the left and use promo code 25WCFA




ShareBuilder Trading Fees and Investments Offered (2010)


  • Automatic Investments: Basic plan - $4 per investment
  • Standard plan - $12/month, you get 6 automatic investments and each additional is $2
  • Advantage plan - $20/month, you get 20 automatic investments and each additional is $1
  • Real-time stock and ETF trades: $9.99
  • Options: Early Exercise - $30 per early exercise, no trade commission; Automatic Exercise - $20 per automatic exercise, no trade commission
  • Mutual funds: 70 free funds including the ING Mutual Funds. 170 no-load funds from leading no-load mutual fund families
  • Investment products: stocks, options, mutual funds, ETFs
  • Minimum to open account: $0

ShareBuilder is the only big online stock broker offering automatic investment plans. These plans might be beneficial to those investors who choose to accumulate core positions over time (cost-average).


ShareBuilder.com Account Registration

ShareBuilder new account opening process is one of the easiest I experienced. There is no minimum initial deposit requirement, so you could quickly open account and check out if you like what ShareBuilder has to offer before committing your money.

You could conveniently fund account electronically from your checking account or you could open high interest savings account from the Sharebuilder's parent company ING Direct.


ShareBuilder Trading Tools Review

ShareBuilder review

ShareBuilder's trading tools are easy to use but rudimentary. They get job done but the firm should invest more into developing more sophisticated trading platform.


ShareBuilder Account Pros/Advantages

  • Very low Automatic Investing Plans costs
  • Free dividend and capital gains reinvestment
  • No account minimum
  • No-fee IRA and ESA accounts
  • No inactivity or maintenance fees
  • Ability to buy fractions of a stock
  • $0 to open cash account, $2,000 for margin account


ShareBuilder Account Cons/Disadvantages

  • Real-time trades at $9.95 are somewhat expensive
  • You don't know at what price you are buying investments with Automatic Investing Plans
  • Weak trading tools
  • Slow executions
  • Few mutual fund choices


ShareBuilder Review Summary

ShareBuilder (bought by banking giant ING) is known for its automatic investing plans, which allow investors to take advantage of dollar-cost-averaging by arranging to have a set amount invested daily, weekly, biweekly or monthly. It also offers a rare feature of buying fractional shares, which could be beneficial to those investors looking to invest in very high-priced stocks, like Berkshire Hathaway.

ShareBuilder has no minimum balance requirements, no inactivity or maintenance fees, unless you subscribe to one of the monthly plans with a fee. You could open account with just $0.

To place a regular stock trade, one will have to pay a steep $9.99. Coupled with sub-par trading tools and slow executions, it makes Sharebuilder a terrible choice for real-time trading.

If you are looking to invest money automatically or dollar-cost-average your investments then ShareBuilder is the broker for you. For everything else there are better, high-rated brokerage firms so be sure to check out broker reviews.


ShareBuilder Promotional Code: Use link below to open new account with at least $25 to receive 25 credit (promo code 25WCFA).



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