Ameriprise vs Vanguard, Fidelity Investments, Ally, TD Ameritrade, Etrade, and Charles Schwab

Ameriprise and Competitors Cost

Broker Fees Stock/ETF
Mutual Fund
Annual IRA
Ally Invest $0 $9.95 $0 + $0.50 per contract $0 $0
TD Ameritrade $0 $49.99 $0 + $0.65 per contract $0 $0
Fidelity $0 $49.95 $0 + $0.65 per contract $0 $0
Charles Schwab $0 $49.95 $0 + $0.65 per contract $0 $0
Etrade $0 $19.95 $0 + $0.65 per contract $0 $0
Vanguard $7-$20 $8-$35 $20 + $1.00 per contract $20* $20*

** Vanguard is charging $20 annual maintenance fee (waived if user chooses to receive statements and other information electronically).

Ameriprise and Competitors Services

Broker Review Cost Investment Products Trading Tools Customer Service Research Overall Rating
Ally Invest
TD Ameritrade
Charles Schwab

About Ameriprise Financial

Ameriprise Financial is one of the oldest investment firms in the country. Founded in 1894 they provide a vast variety of services and products. With over $700 billion in assets, they rank in the top 10 providers of financial planning, including mutual funds, annuities and insurance products. This historic customer focused company has never taken a bailout.

Ameriprise Financial is not a one package fits all investment firm. The investment options Ameriprise offers are too diverse to be able to list all of them here, and client’s needs are taken into consideration when developing their financial portfolio. Ameriprise fees and rates vary depending on the type of investment you have and how aggressively you invest.

Ameriprise Competitors

Ameriprise competitors in this article are the top online investment firms in the United States and all of them are a household names. Ally Invest, Ally Invest and TD Ameritrade are the cheapest brokerage firms for stocks and ETFs, charging $0 per trade. The other companies have higher costs - usually close to $7 per trade, with Ameriprise charging the highest, $25.95 rate for online trades. No-load, transaction-fee mutual funds are again the lowest priced at Ally Invest - only $9.95 per online transaction. Other brokerages are much more expensive, charging from $20 (Etrade) to $49.95 (Schwab) per transaction.

At Ameriprise customers cannot get ETFs commission-free. Fidelity offers 65 commission-free ETFs, Etrade - 93, TD Ameritrade - 550+, Ally Invest - 500+, and Charles Schwab offers 251 commission-free ETFs.

TD Ameritrade is the only firm in this review that offers access to an online user community. It allows customers to learn about investing from more experienced investors and traders, get investment ideas, and interact with members with similar views on various topics.

Charles Schwab and Ally Invest are the best ranking firms in customer service. TD Ameritrade and Fidelity also got very high ratings in this category.

All the companies in this review (except Vanguard and Ameriprise) created easy-to-use, powerful trading tools that will satisfy everyone but day-traders. Ameriprise is definitely behind the pack in this category, while TD Ameritrade provides professional-level trading software that only a day-trader will fully appreciate.

All discount brokers in this review (except Ameriprise) are easy-to-use and will work great for anyone just starting out in investing. TD Ameritrade and Ally Invest offer huge amounts of learning resources, and provide excellent customer service - this earns them the title of the Top Brokerage Houses for Beginners.


It's hard to recommend Ameriprise - all competitors in this review are better than Ameriprise in almost every category.

TD Ameritrade is an excellent firm for most investors who want the security and rich selection of services of a large brokerage house without paying higher than average fees. The company is also our top choice for anyone new to investing as well as for opening an IRA account: Traditional IRA, ROTH IRA, 401(k), SEP, and SIMPLE IRA.

Ally Invest is recommended for active investors, and for forex, futures, and options traders. This is great broker for anyone looking for a bargain.

Fidelity Investments and Vanguard are highly recommended for those who want to invest mostly in Fidelity- or Vanguard-families of mutual funds and ETFs.

Etrade is our pick for investing in various bond products.

Charles Schwab is recommended for buy-and-hold investors and for mutual funds investing.

You could learn much more about every firm by taking a look at the detailed brokerage reviews under the following links:

Ally Invest (click here),

TD Ameritrade (click here),

Etrade (click here),

Charles Schwab (click here),

Fidelity Investments (click here),

Ameriprise (click here),

Vanguard (click here).


TD Ameritrade: Trade stocks and ETFs for free + get up to $600 bonus.

Ally Invest: Up to $3,500 cash bonus + $0 commission trades for new accounts.

Charles Schwab: Make $100,000 deposit and get 500 commission-free online equity and options trades.

Fidelity Investments: Get 500 free trades with $100,000+ deposit.

ETRADE: Get $2,500 cash bonus when you open an account with $1 million.

Vanguard: None

Ameriprise: None