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Ally Assets Under Management in 2025
Ally Financial total assets under management. Ally Bank and Ally Invest AUM: client assets,
and number of customers.
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Ally Financial Assets Under Management
| Ally Financial AUM |
$193 billion |
| Ally Financial number of customers |
11.8 million |
| Ally Financial annual revenue |
$1.5 billion |
| Ally Financial Deposits |
$146 billion |
Ally Invest Assets Under Management
Ally Invest has $17.1 billion in assets under management.
Ally Invest Number of Customers
Ally Invest has about 533,000 brokerage accounts open and funded. This results in about 28,000 trades
per day, according to documents filed with the SEC. Ally Invest is barely growing, with no significant
increase in the account tally from the previous year.
Ally Invest Review
Continue to Ally Invest Review »
Is Ally Invest a Scam?
If you want to know whether Ally Invest is a real broker, you’re in the right spot. We’ve checked the details, and here’s what we found:
Is Ally Invest Safe?
Ally Invest belongs to FINRA. FINRA sets rules for broker firms, reviews member conduct, looks into complaints, and takes action when needed. Its FINRA number is 136131. Ally Invest also offers investment advice under FINRA number 170301.
BrokerCheck shows that Ally Invest’s self-directed arm (#136131) has been a FINRA member since 2005. It started out as TradeKing.
Ally Invest is also under the SEC, which is the U.S. securities regulator. Its SEC number is 8-66982, and the advisory service is 801-79305.
The SEC adds another layer of protection by making rules for broker-dealers and enforcing them.
FINRA and the SEC cover only securities trading. Ally Invest also offers forex trading, which the National Futures Association regulates. Ally’s NFA ID is 0408077.
Ally Invest Clearing Firm
Ally Invest uses Apex Clearing Corporation to clear its securities trades. Apex handles trade paperwork and makes sure clients get the correct securities and amounts. Apex is well known in the industry and serves many broker-dealers.
Apex has FINRA number 13071 and SEC number 8-23522.
Is Ally Invest SIPC/FDIC Insured?
Beyond regulations, Ally Invest offers insurance for its securities accounts. This covers the number of shares you own, though not market gains or losses, up to program limits. Forex accounts aren’t covered.
SIPC insurance protects brokerage accounts up to $500,000, with $250,000 available for cash balances.
After SIPC coverage, Ally’s partnership with Apex Clearing adds extra protection from Lloyd’s of London. This covers up to $37.5 million per customer, including $900,000 for cash, and up to $150 million total.
Ally Invest Better Business Bureau
Ally Invest appears on the Better Business Bureau site, as do its parent Ally Financial and sister Ally Bank.
On BBB, Ally Invest has 1.13 out of 5 stars from 38 reviews. This low score comes from a small group of unhappy customers.
BBB gives Ally Invest an F grade, the lowest possible. They base this on customer complaints, how the company responds, time in business, any known government actions, and transparency.
Ally Invest isn’t BBB accredited. Accreditation is optional, and many businesses choose not to apply.
Judgment
Ally Invest is a fully legitimate U.S. brokerage. It is not a scam.
Ally Invest's assets under management and number of users are on the lower side among online brokers and the
numbers has been stagnant over the years.
Updated on 5/12/2025.
Arthur Chachuna is a professional personal finance blogger, and the owner of Brokerage-Review.com.
He has been an avid investor for 25 years, and has a background in both applied math and programming.
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