Ally AUM

Ally Invest Assets Under Management (AUM)

2023 Ally Invest total assets under management. Ally Bank (Ally Invest) AUM: client assets, number of customers/users (brokerage accounts).

Ally Invest Assets Under Management

Client assets $14.5 billion
Number of customers 430,000
Average # of trades per day 22,600
Ally Bank annual revenue $10.88 billion

Ally Invest Number of Customers

Ally Invest has about 430,000 brokerage accounts open and funded. This results in about 22,600 trades per day, according to documents filed with the SEC. Ally Invest is growing, with a significant increase in the account tally from the previous yearly calculation.

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Ally Invest Overview

Ally Invest is a part of the online banking giant Ally Bank. The firm does not charge hidden fees, IRA setup, maintenance, and account inactivity fees. What makes them one of the best brokers for mutual funds is their very low $9.95 per trade mutual fund transaction fee.

Ally Invest offers over 12,000 mutual funds, including load and no-load funds from all leading fund families, such as Vanguard and Fidelity. Their funds cover a full range of investment objectives, strategies and asset classes, including index, target retirement, international, U.S. equities, and bond funds.

Ally assets under management

Ally Invest's Mutual Fund Center tool makes it easy to find top mutual funds performers, to screen funds according to your criteria, and see in-depth breakdowns of mutual fund characteristics.

The firm offers free DRIPs (dividend reinvestment plans) and great customer service.

Ally Invest provides a user-friendly trading platform with many features. The tools and services that come with the platform include MarketGrader Research Reports, Maxit Tax Manager, Probability Calculator, Profit and Loss Calculator, Stock, ETF, and Mutual Fund Screeners, and Technical Analysis Tools. One of the most useful tools is Maxit Tax Manager that tracks traders’ tax liabilities and discerns the tax effects of placing certain trades.

The Probability Calculator allows investors to see the implied volatility associated with trading certain stocks and options, then generate the probabilities of returns before they place the trade. The Profit and Loss Calculator generates values for potential profits and losses in trades and how those potential profits or losses are affected by volatility and time. The Stock, ETF, and Mutual Fund Screeners allow investors to find potential investments based on the criteria they enter into the screeners. The Technical Analysis Tools include chart pattern recognition, price forecasting, and educational resources. Ally Invest also offers tools to implement options strategies and discover potential trades. Ally Invest LIVE is an alternative platform for active traders that offers streaming quotes and charts within a flexible and fully customizable interface.

A fund’s price history is displayed on an interactive chart. Comparisons can be made to stocks or indexes. Technical indicators can be shown on the graph or below. These include RSI, MACD, simple moving average, and more. The price history of American Century Global Gold Fund Investor Class (BGEIX) goes back to 1989.

The primary disadvantage of Ally seems to be that it doesn’t have any funds that are both no-load and no-transaction-fee. Some brokerage houses do offer funds that carry neither. Firstrade, for example, has more than 11,000 mutual funds that have neither load nor transaction fee, while Vanguard has more than 2,000. On the other hand, Ally Invest's fee on mutual fund trades is only $9.95, which is lower than Etrade ($20) and WellsTrade ($35).

About the Author
Chad Morris is a financial writer with more than 20 years experience as both an English teacher and an avid trader. When he isn’t writing expert content for, Chad can usually be found managing his portfolio or building a new home computer.