Ally AUM

Ally Invest Assets Under Management (AUM)

2022 Ally Invest total assets under management. Ally Invest AUM: client assets, number of brokerage accounts (users), and mutual funds assets.

Ally Invest: Number of Customers and Assets Under Management

Are you interested in the financial strength of Ally Invest? We’ve done all the research for you, and the answers may surprise you. Although competing on the same playing field as the heavy hitters in the industry, Ally Invest is rather small.

Ally Invest Assets Under Management

Client assets $13.4 billion
Funded accounts 410,000
Average # of trades per day 22,600
Annual revenue $8 billion
New customer promotion Up to $3,000 cash bonus + $0 commission trades.

Ally Invest currently has approximately $13.4 billion in client assets. Because Ally doesn’t operate its own lineup of mutual funds or ETFs, this number represents assets that are held inside Ally Invest accounts—funds that are invested in stocks, bonds, non-Ally funds, option contracts, cash, and whatever else is sitting in an Ally Invest account. According to the company’s most recent annual report, approximately $1.16 billion of the $8 billion is cash.

Ally Invest Number of Customers

Ally Invest has about 410,000 brokerage accounts open and funded right now. This results in about 22,600 trades per day, according to documents filed with the SEC. Ally Invest is growing, with a significant increase the account tally from the previous yearly calculation.


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The Banking Side of Things

Ally Invest is owned by Ally Financial; so the brokerage business is just one side of the coin. Ally Bank has 1.9 million customers at last count. Combined, they have on deposit about $119,000,000,000. That’s quite a lot of money, far surpassing the company’s securities business.

And banking isn’t the end of Ally Financial, either. There’s also an insurance department that generated $1.2 billion in premiums in fiscal year 2018. Corporate and mortgage financing bring in millions more—roughly $483 million for home loans and $321 for corporate finance operations.

Ally Financial

Ally Invest is owned by Ally Financial, which operates banking, insurance, mortgage financing, and auto loans. Because Ally’s stock price (ticker symbol ALLY) can be and is affected by operations in all of these areas, it may be helpful to analyze the financial behemoth’s data points.

Ally’s auto financing department originated $36 billion in auto loans. The company’s insurance and mortgage financing segments are much smaller. They contributed just $84 million in revenue on Ally’s most recent financial statements.

All of this business has created over a billion dollars in pre-tax income for the company every year, which has led to share buybacks and dividend payments.


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About the Author
Chad Morris is a financial writer with more than 20 years experience as both an English teacher and an avid trader. When he isn’t writing expert content for, Chad can usually be found managing his portfolio or building a new home computer.