Ally AUM

Ally Assets Under Management (AUM)

2024 Ally total assets under management (custody). Ally Bank (Ally Invest) AUM: client assets, number of customers/users (brokerage accounts).

Ally Assets Under Management

Full-Year 2023 Net Income $1.0 billion, $2.98 EPS, $3.05 Adjusted EPS
Ally Bank number of customers 11 million
Ally Financial annual revenue $8.2 billion
Ally Financial Deposits $154.7 billion

Ally Invest Assets Under Management

Ally Invest client assets $15 billion
Ally Invest number of customers 518,000
Average # of trades per day 22,600

Ally Invest Number of Customers

Ally Invest has about 518,000 brokerage accounts open and funded. This results in about 22,600 trades per day, according to documents filed with the SEC. Ally Invest is growing, with a significant increase in the account tally from the previous yearly calculation.

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Ally Invest CMA Overview

Ally Invest is a known name in the brokerage world. Besides trading in securities, and forex, the broker also provides its customers with cash management features. This article will analyze the firm’s banking products and see how they compare to the cash management tools of other broker-dealers.

Cash Management Tools for Brokerage Customers

Ally Invest users can add a debit card or checks or both to an existing brokerage account. The debit card carries a $35 annual fee, while checkwriting comes with a $20 yearly charge. On top of these costs, the broker also imposes a $5 charge for every check withdrawal and $1 for each ATM withdrawal. There are no refunds for any extra charges that a cash machine may assess.

On top of these rather disappointing policies, Ally Invest also requires $100,000 in cash just to apply for the company’s cash management tools. If you’re lucky enough to have a hundred grand in cash sitting in your account, your funds would be protected by SIPC and they would earn no interest. A maximum of $250,000 in cash is protected by SIPC.

Ally Invest Assets Under Management

Ally Invest does offer an FDIC-sweep program, although this service requires $200,000 in cash. The broker does not offer a money market mutual fund as a core position, although money market funds are available for purchase with the broker.

The FDIC sweep program moves cash balances to a participating bank, where the funds earn just 0.01% while insured by the government. A form must be completed and submitted to the broker to enroll in the program.

The fees for cash management activities are competitive with other brokers. The first 50 checks with Ally Invest are free, and subsequent orders cost $15 for 50 checks. Stop payments are $35.

Alternative Cash Management Through Ally Bank

Ally Invest’s cash management policies overall look pretty atrocious. An easy way to circumvent them and still have banking features with an Ally brokerage account is to open a deposit account with Ally Invest’s affiliate Ally Bank, and then link it to the brokerage account. The linking is easy to accomplish, as Ally does it automatically.

Neither Ally Bank’s savings account nor its money market deposit account has an annual fee or a low-balance fee. There is no fee to open or close an account, and there are no maintenance fees, either.

The money market account currently pays 4.4% APY, much higher than the 1 basis point that Ally Invest offers on its FDIC-sweep program. And the account comes with a MasterCard debit card. Under federal guidelines, the account is limited to 6 withdrawals per month, although the number of ATM transactions is unlimited. Check writing on the account is free, and includes free checks.

A savings account pays a slightly higher interest rate—4.35%—but it doesn’t come with a debit card or checks. Like the money market account, it is also limited to 6 withdrawals per month.

If you need unlimited withdrawals every month, the bank provides a checking account. It pays a much lower interest rate, however. Balances less than $15,000 earn just 10 basis points, while assets above that level earn 0.60%.

Like the money market account, the checking account charges nothing for ATM withdrawals, a big plus over the brokerage ATM’s policies. Moreover, ATM surcharges are actually reimbursed. In the past, Ally imposed no cap to this policy; but the bank currently has a $10 monthly limit. Withdrawals at Allpoint cash machines are free, and there are more than 43,000 of them throughout the U.S.

Transfers are straightforward between an Ally Invest account and an Ally Bank account. However, the deposit account must first be added to the Ally Invest account before transfers are possible. For some reason, the company does not permit transfers to be initiated on the banking side.

Checks can be mailed into the company with postage-paid envelopes, or deposited using the Ally mobile app, available on both Android and Apple devices.

Ally Invest AUM


Many of Ally’s brokerage competitors offer cash management tools. Merrill Edge is one broker that, like Ally, provides cash management features that can be attached to a securities account or that can be established as a linked bank account. In Merrill’s case, it is with the broker’s parent company, Bank of America.

Unlike Ally Invest, Merrill Edge offers checks and a debit card free of charge. There is also no charge for a check withdrawal. Merrill does not impose any fee on ATM withdrawals. A stop payment costs $25, $10 less than Ally’s fee.

A linked Bank of America account underperforms compared to Ally Bank’s products. A savings account with Merrill’s parent company costs nothing per month (with a $300 balance), but only pays 0.01%. Unlike Ally, Bank of America has a minimum opening deposit for its savings account. It’s $25. Merrill Edge and Bank of America accounts are displayed after logging into either site, just like Ally.

Unfortunately, Merrill Edge brokerage has higher commission than Ally Invest, while at the same time offering lower interest rates on both MMA and savings balances.

Schwab doesn’t offer cash management features attached to a securities account. Instead, the company operates its own FDIC-insured bank, which offers checking and savings accounts. Either type can easily be linked to a Schwab brokerage account. Neither account has any on-going fees. The savings account currently yields only 0.30%, and a debit card can be attached to it. The checking account of course has unlimited withdrawals, but only earns 13 basis points in interest right now (much lower than Ally). Schwab offers checks and a Visa debit card free of charge, and the company even offers unlimited ATM rebates worldwide.

Ally Invest AUM Recap

The brokerage department of Ally (Ally investing review) has some pretty appalling cash management policies. But it’s easy to link an Ally Bank account to a securities account, and transferring funds between the two is easy. And Ally Bank’s attractive interest rates and ATM refund policy should work for most customers.

Updated on 1/22/2024.

About the Author
Arthur Chachuna is a professional personal finance blogger, and the owner of He has been an avid investor for 25 years, and has a background in both applied math and programming.