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Betterment Assets Under Management in 2026
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Betterment AUM
Betterment offers a very easy online investing service to clients who are looking for simplicity and don't want
to spend much time and effort managing investments. So how many customers and how much in total assets under management
does Betterment have? Here are the numbers:
| Assets under management |
$65 billion |
| Number of customers |
1,100,000+ |
| Founded |
2008 |
| Review |
Betterment review |
Betterment is one of the largest robo-advisors, with $65 billion in assets under management.
However, it is still much smaller than Charles Schwab,
which has about
$12.2 trillion
in client assets
and more than
38.9 million brokerage accounts.
Visit Charles Schwab
Visit Schwab Website
Investment Choices
Betterment is best known for professionally managed (robo-advisor) portfolios, although it also now offers self-directed investing in stocks and ETFs. In the automated program, investors typically do not pick individual securities or trade options on their own. Instead, you set financial goals and choose a portfolio approach (often by selecting a stock-and-bond mix), while Betterment handles the ongoing management and investing for you.
The automated accounts at Betterment include a range of tools and services (availability may vary by account type), such as:
Tax tools such as tax-loss harvesting for taxable accounts
Automatic portfolio rebalancing once an account reaches the required minimums
Socially responsible investing (SRI) portfolio selections
A variety of account types, including individual and joint taxable accounts, IRAs, and trusts
These portfolios are generally built using diversified, low-cost ETFs from well-known fund providers. Betterment also provides exposure to cryptocurrency through a managed Crypto ETF portfolio rather than offering direct ownership of digital coins.
Betterment Fees Review
What are the costs? Betterment’s Digital plan is charged as either a $5 monthly fee or 0.25% annually, depending on your account balance and whether you set up recurring deposits. More specifically, accounts below the qualifying balance threshold that do not have enough recurring deposits are charged $5 per month, while eligible balances at or above the threshold or accounts with enough recurring deposits are charged 0.25% annually.
Betterment’s Premium service requires a minimum qualifying balance of $100,000 and carries a 0.65% annual fee on the first $1 million managed (made up of the 0.25% Digital fee plus an extra 0.40% Premium charge). Eligible balances above $1 million receive lower rates.
Betterment has also made available one-time advisory packages for a flat price, with fees varying by package and subject to change.
Customer Service
Betterment operates mainly as an online service and does not maintain physical branch locations. The website offers a Help Center, along with support through chat (often in-app or online), email, and phone.
Betterment provides a customer support phone number, (718) 400-6898, with service hours on weekdays (for example, Monday through Friday, 9:00 AM to 8:00 PM ET). Since this is a 718 area code, it is not a toll-free line.
The contact page also lists mailing addresses (such as for transfer paperwork) and includes links to common FAQs and account transfer information.
Updated on 3/30/2026.
Chad Morris is a financial writer with more than 20 years experience
as both an English teacher and an avid trader. When he isn’t writing
expert content for Brokerage-Review.com, Chad can usually be found
managing his portfolio or building a new home computer.
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