Etrade AUM

ETRADE Assets Under Management (AUM) in 2022

ETRADE total assets under management. ETRADE AUM: client assets and number of brokerage account users.

E*Trade Assets Under Management

One of the smaller firms in the large-size category is E*Trade Financial, which incorporates both brokerage and banking activities. The company has 4,200 employees and 30 branch locations.

E*Trade has the following details:

Assets under management (retail) $420 billion
Assets under management (corporate) $380 billion
Revenue $2.86 billion
Number of retail brokerage accounts 5.5 million
Number of corporate services accounts 2 million

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E*Trade and Competitors

Broker Review Promotion
Mutual Fund
Annual IRA
M1 Finance Up to $500 cash bonus for funding account at M1 Finance. $0 na $0 $0
Ally Invest Up to $3,000 cash bonus + $0 commission trades. $0 $9.95 $0 $0
TD Ameritrade $0 commissions + transfer fee reimbursement. $0 $49.99 ($0 to sell) $0 $0
Etrade Get zero commission on stock and ETF trades. $0 $19.95 $0 $0

Pros and Cons of a Mid-size Broker

E*Trade isn’t large enough to manage its own suite of mutual or exchange-traded funds. So it offers funds from other companies. Some investors may prefer a large enough broker that offers its own funds at a discount to its brokerage customers.

E*Trade is big enough to provide investment advice and portfolio management. A robo-advisory service starts at 30 basis points.

Etrade New Account Setup

Etrade new account online registration takes around 10 minutes to complete. It is well-organized, though the forms are not as clean-looking as they can be. The company offers several sweep options (where your money is held until you invest it) and the default is the E*TRADE Financial Extended Insurance Sweep Deposit Account, which offers tiny daily interest and FDIC insurance up to $1,250,000. Other sweep options do not specify what interest (if any) they provide.

The company gives customers access to free debit card and check writing, although a minimum balance of $1,000 is required for that. What we also like is that right away all documents are set to electronic delivery, and there is a $2 fee for each document the customer chooses to have delivered through regular mail - let's not forget about environment.

After we finished the application, we were given four options for funding an account: wire (1 business day), ACH (3 business days), check (5 business days) and account transfer (8 business days). We chose ACH, completed the bank information, and clicked the submit button. A message appeared saying "You have requested access to a customer-only feature". This is apparently an error and it is definitely confusing to users. But when we logged in into our new account, everything was fine - all the information has been saved.

Funds deposited through ACH will appear to be available almost immediately - the Net Account Value on the main Etrade screen will show the transferred amount. But in reality it will become available for trading three business days later. A customer service representative will call on that day and offer assistance.

Etrade minimum deposit to open an account is $0 for IRA accounts and $500 for all taxable accounts. Margin accounts with all brokers require at least $2,000 initial deposit.

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Etrade Mutual Funds Review

Slightly more than 9,000 mutual funds are available to buy and sell on the Etrade website. Approximately 6,300 have no transaction fee, and more than 4,400 have neither transaction fee nor load. Using Etrade's advanced screener helps to narrow down some of the fund choices. Pre-defined screens, such as actively managed funds, are available. Users can also search according to asset class, Morningstar rating, distribution yield, fund category, and expense ratio. The broker's website presents detailed information on each fund, including fees, performance history, ratings, and portfolio composition. Charting for mutual funds is also very advanced and includes technical studies.

Different funds have different minimum purchase amounts. Some funds have a $0 minimum. Required initial purchase amounts for funds in an IRA also vary. Etrade doesn't charge anything for mutual funds with a small balance. However, there is a $19.99 charge for transaction-fee funds. The fee is applied to purchases, sales, and exchanges.



Etrade offers many different types of IRAs. These include Traditional, Roth, Rollover, OneStop Rollover, SEP, SIMPLE, IRA for Minors, a Beneficiary IRA (in Traditional and Roth formats), and a Complete IRA. This selection is one of the largest in the industry.

An Etrade IRA has no setup fee, no inactivity fee, and no annual fee. Even better, there is no minimum to open a retirement account with the broker. However, there is a $25 fee for early withdrawals. There is also a $25 fee for removing excess contributions. A final $25 fee is for recharacterizations, such as when a Roth conversion is switched back to a Traditional.

Investors will find many IRA resources on the Etrade website. For instance, there is a useful Rollover IRA tool that leads users step-by-step to decide if changing an employer-based plan to an IRA is a good idea or not. There is also an inheritance tool that determines if an estate should be converted into an IRA. A handy required minimum distribution calculator estimates the amount that must be withdrawn, if any, from an IRA in a certain tax year. Besides IRA calculators, the broker also provides articles, videos, and web seminars on retirement topics.

About the Author
Chad Morris is a financial writer with more than 20 years experience as both an English teacher and an avid trader. When he isn’t writing expert content for, Chad can usually be found managing his portfolio or building a new home computer.