Fidelity Assets Under Management (AUM)
Fidelity Investments has a long track record of serving its clients, which helps make it one of the largest brokerages in the United States. The firm is the biggest record keeper for 401(k) plans and a leading provider of 403(b) plans for nonprofits. Over 28,000 employers rely on Fidelity for their retirement plans. The broker also handles stock plan services.
The company manages a huge amount of assets. Here are the main figures:
| Fidelity assets under administration |
$15 trillion |
| Fidelity total discretionary assets |
$5.9 trillion |
| Number of customers |
51.5 million |
| Review |
Fidelity review |
Fidelity is large brokerage with $15 trillion in assets under administration. Its higher-rated competitor, Charles Schwab, has
$10.8 trillion in AUM and over 37 million customers.
Charles Schwab Website
Visit Schwab Website
Number of Customers at Fidelity
Fidelity serves about 51.5 million individual accounts. Many clients trade on their own.
A large share of Fidelity’s business is retirement services. More than 60% of its mutual fund assets are in retirement accounts. Over $2 trillion is invested in Fidelity’s mutual funds.
Fidelity’s retirement business is still growing. Its 401(k) plans have expanded, and the firm remains the top IRA provider in the U.S.
Fidelity has a big workforce, with over 77,000 employees worldwide.
Fidelity Disadvantages
Despite its strengths, Fidelity has some drawbacks. It charges $49.95 to buy non-NTF mutual funds, while Firstrade charges $0 and Merrill Edge charges $19.95.
Fidelity also applies commissions on certain products, while Robinhood offers $0 trades for stocks, options, ETFs, and crypto.
Fidelity’s desktop platform, Active Trader Pro, requires 36 trades in 12 months to avoid fees. In contrast, Charles Schwab’s thinkorswim is free for all clients with no trade minimum.
Fidelity offers about 11,679 mutual funds, fewer than Firstrade (13,000+ funds). Its 1,800 no-load, no-transaction-fee funds are fewer than Schwab’s 3,100+, and Charles Schwab offers over 4,200 no-fee funds.
Fidelity has just over 180 branches, while Charles Schwab has more than 380. Merrill Edge advisors work inside Bank of America branches. Fidelity’s smaller network can be a downside for in-person service.
None of Fidelity’s platforms include paper trading. Paper trading helps beginners practice before risking real money. Charles Schwab offers virtual trading.
Fidelity supports many securities, like options and fixed income, but it does not offer futures or forex. Ally Invest has forex, and Charles Schwab offers both.
Fidelity’s mobile app has limited charting tools, with only two technical studies. Charles Schwab’s app supports up to 400 studies. Fidelity’s charts also can’t show dividends, earnings, or news.
The Fidelity website lacks a community forum for traders to discuss news. Tastytrade provides such a forum.
Fidelity’s web charts offer fewer styles—under 30 studies—while tools like Power E*Trade support advanced options like Heikin Ashi.
Fidelity’s Full View tool shows all your accounts in one place. However, it isn’t available on mobile and some find the desktop interface clunky.
Fidelity’s trade bar only appears after clicking a trade button and sits on the left side. It cannot display a chart. Merrill Edge’s trade bar stays at the bottom, can show charts, and can be hidden.
Fidelity AUM Recap
Although Fidelity faces some complaints, it still delivers strong brokerage services. Mutual fund investors do well here. Beginner investors might explore Firstrade, and bargain hunters may like Robinhood.
Fidelity leads in total assets and number of customers among stock brokers, and these figures continue to grow.
Updated on 5/12/2025.
Arthur Chachuna is a professional personal finance blogger, and the owner of Brokerage-Review.com.
He has been an avid investor for 25 years, and has a background in both applied math and programming.
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