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Webull Assets Under Management (AUM) in 2026
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Webull Customer Assets
Webull Financial is a rapidly growing company in the online brokerage industry. The low-cost broker provides $0 commission trading on
many investment products. So how many customers does Webull have, and how much money do those customers hold on the platform?
According to the latest earnings report, Webull’s customer assets total $28.5 billion.
How Many Users Does Webull Have?
Webull has more than 28.2 million registered users worldwide;
5.13 million have funded accounts.
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Webull Average Account Size
The average account size at Webull can be calculated by dividing total customer assets ($28.5 billion) by
the number of funded accounts (5.13 million), which comes to around $4,700.
How Does Webull Make Money?
If you have ever wondered how zero-commission brokers generate revenue, you are certainly not alone. At first, the idea of ‘free trading’ can make it appear that a brokerage earns nothing from its customers’ trading activity. A closer look, however, shows that brokers such as Webull have several other important sources of income.
Even without traditional trade commissions on many products, Webull earns revenue from multiple parts of the trading
business. Payment for order flow, stock lending, interest on customer cash, margin financing, and subscriptions all contribute to Webull’s revenue. Fees
paid by customers for margin use,
account transfers, and
money transfers provide additional sources of income.
Below is a closer look at several parts of Webull’s business model.
Webull Receives Payment for Order Flow
Payment for order flow is an important source of revenue for many commission-free brokerage firms. Webull uses this model as well and earns revenue from payment for order flow.
Market makers generally seek to profit from activities that can include capturing part of the spread between the bid and ask prices of securities that investors trade.
These firms compete for retail order flow, and market makers and liquidity providers may compensate Webull for routing customer orders to them for execution.
Margin Rates
Similar to banks and other lenders, brokerage firms charge interest when customers borrow money.
Opening a Webull margin account does not itself create an interest charge, but customers pay interest when they actually borrow on margin. Short sales can also generate stock-borrow charges, especially when shares are difficult to borrow.
When an investor borrows funds to increase the buying power of a position, Webull assesses interest on the outstanding loan. Advanced options strategies may require a margin account, but simply using those strategies does not necessarily create a margin-interest charge. Standard margin debits currently cost 8.74%, while Webull Premium provides lower, tiered margin rates based on the amount borrowed.
Short positions may generate separate borrowing expenses as well. Stock-loan rates are determined daily and differ from one security to another, with hard-to-borrow stocks potentially carrying higher costs.
Fees for Deposits and Withdrawals
Transfer fees provide another potential source of revenue for brokerage firms. Webull does not charge for regular ACH deposits or withdrawals, although wire transfers and certain other transfer services can have fees.
Domestic wire withdrawals cost $25, while international wire withdrawals cost $45. Customers can check Webull’s current fee schedule before initiating a wire transfer.
Account Transfer Fees
Webull’s account-transfer pricing also distinguishes between incoming and outgoing ACAT transfers. Incoming account transfers are free at Webull, while transferring assets out of the broker carries a charge.
Webull charges $75 for either a full or partial outgoing ACAT transfer. Any fee associated with an incoming ACAT would be imposed by the brokerage firm sending the assets.
Subscriptions
Webull also generates revenue by selling subscriptions for enhanced market information. Nasdaq TotalView is one example. Webull currently charges $2.99 per month for Nasdaq TotalView after the first month free, while the service is included with Webull Premium for $3.99 per month or $40 per year with annual billing.
A Nasdaq TotalView Level-2 subscription provides investors with the 50 best bid and ask levels, deeper order-book information, and Auction Crossing NOII.
Because Nasdaq TotalView provides additional market-depth information valued by active traders, these subscriptions represent another source of revenue for Webull.
Cash Balances
Webull generates revenue from interest associated with customer cash balances. The broker also has a cash sweep program that pays interest on eligible uninvested brokerage cash, with the available rate depending on the applicable program.
Investors who want to earn interest on cash that is not currently invested can use Webull’s cash program or consider other interest-bearing choices available through brokerage firms. Cash programs and interest-bearing investments can help prevent uninvested money from remaining completely idle.
Here are some of the fees that traders are responsible for.
Is Webull Actually Low-Cost?
With several pass-through and optional service fees, investors may wonder whether Webull still qualifies as a low-cost broker. The answer is yes.
Regulatory and exchange charges passed through to customers are generally small compared with the trading commissions that brokerage firms historically charged. With $0 commissions available on many products, investors can keep their basic transaction costs considerably lower.
Updated on 8/26/2026.
Chad Morris has been analyzing investment firms for Brokerage-Review.com since 2015. Backed by FINRA Series 65, 66, and SIE credentials, his work reflects a deep knowledge of the retail brokerage industry and digital trading tools.
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