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Fidelity Active Trader Pro Platform Review, Cost, Pros and Cons


2018 Active Trader Pro cost. Fidelity trading platform review, requirements, fees, charts, features, pros and cons.



Fidelity Active Trader Pro Overview


In order to appeal to experienced traders, Fidelity offers an advanced desktop platform called Active Trader Pro. It does have several nice features. Let's check them out in this Active Trader Pro Review and see how the software compares to the platforms of Fidelity's rivals.


Fidelity Active Trader Pro Cost


Fidelity requires 36 trades in a consecutive 12-month period to use Active Trader Pro. The broker recently started allowing its customers to try out the program on a trial basis if they don't meet this requirement. There is no other requirement or cost for Active Trader Pro platform.

The software can be downloaded from the Fidelity website, with or without logging in. If you don't log in, you must provide your name, address, and phone number. The demo platform does not work on Macs, although the regular version does. However, many users have reported problems with the software on Apple machines.


Setting Up the Program


After downloading the .exe file from Fidelity's website, you can begin installing the software by double-clicking the file. It will take a few minutes to install. When you open the program for the first time, it will lead you step-by-step through a few customization features. Here, you can select one of three colors for Active Trader Pro: white, blue, or black. There are also several pre-defined layouts, including market monitor, technical trends, portfolio monitor, option trader, and quick trade.

As the names imply, the different layouts emphasize different trading needs. The quick trade system, for example, produces multiple trading tickets instead of just one, along with an order history window. Portfolio monitor emphasizes account information. It's easy to switch between these designs later by clicking on 'Layouts' in the top menu and selecting the one you want from the drop-down list. Custom layouts can also be created.


First Impression


Using the software for the first time isn't that difficult. It's user friendly, and easy to find your way around. The large window contains smaller windows devoted to different tasks, such as account positions or working orders. It's simple to move these windows around, or delete them. One window can also be expanded to fill the entire monitor.


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Top Menu


A top row of menu items displays general features. Items in text have drop-down menus, while items with only an icon produce a small window when clicked. For example, clicking on the trade icon produces a small trading ticket. Clicking on 'Options' creates a drop-down menu with a variety of choices, including a probability calculator, option statistics, and strategy ideas.

At the very top is a selection of help, settings options, and a customer service contact. The help section has information on a wide variety of topics. These include managing closed positions, using option chains, and keyboard commands.


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Features


Active Trader Pro has many available features. Alerts can be set, watch lists can be created, and market news can be followed. Balances are shown in real time. Each of these elements can be assigned to its own window. Tax-lot info can be shown in real time as well. A multi-order trading ticket can submit 20 orders at once. Up to 50 orders can be built and saved.


Fidelity Active Trader PRO


Quotes, Trading, and Watch Lists


A convenient quote window appears in the upper-left portion of the platform by default in the market monitor layout. Typing in a ticker symbol produces detailed market data. Clicking on the menu icon produces a drop-down menu with several options. From here, you can place a trade or add the security to a watch list, among other functions.

The watch lists on Active Trade Pro can be edited, and new ones can be created. Columns can be added or deleted. A nice feature of the program is that futures and indices can also be added to any watch list.


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Options Research


There are many option features on Active Trader Pro. There are profit/loss and probability calculators. There is an option filter that can search by option volume, among other characteristics. An option chain function can display puts and calls, or more complex strategies like condors and butterflies.


Fidelity Active Trader PRO Review


Competitors


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Comparison


TD Ameritrade also provides its clients with an advanced desktop trading system. Called thinkorswim (read review), it seems quite a bit more advanced than Active Trader Pro. Surprisingly, it also comes with no frequent trader requirements or account minimums. Thinkorswim also has paper trading. Although Active Trader Pro has a demo mode, many functions are disabled in it. Paper trading on thinkorswim has all the software's normal functions. Futures and currencies can be bought and sold on thinkorswim as well, but not on Fidelity's platform.

TD Ameritrade customers also have access to Trade Architect (read review), a simpler web-based system. It would be better for beginners who need a more user-friendly platform. Fidelity doesn't offer such a program. Trade Architect carries no account minimums or trading requirements.

Schwab's advanced platform StreetSmart Edge (read review) only requires a $1,000 account balance. While more stringent than TD Ameritrade’s policy, it is more generous than Fidelity's. StreetSmart Edge is also more user-friendly than Active Trader Pro, and includes greater color variety.

Merrill Edge's advanced platform MarketPro requires at least 5 trades per month on average — a little more than Fidelity. Alternatively, investors can maintain $50,000 in assets across Merrill and Bank of America accounts to gain access to the software.

Scottrade also provides trading software to its customers. The program requires a $25,000 balance or at least 9 equity or option trades per quarter. The platform incorporates technical analysis from Recognia.


Fidelity Active Trader Pro Review Judgment


Fidelity (read investing review) has done a decent job with its trading platform. Not all brokers offer one to begin with. WellsTrade and Capital One Investing, for example, offer only website trading. Active Trader Pro’s requirement is about average by industry standards. The software has a range of nice features, and it would be especially good for option traders. Anyone who wants to try a trading platform with no requirements or needs the best trading software on the market should go with TD Ameritrade's thinkorswim.


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Fidelity Active Trader Pro reviewed by Brokerage-Review.com. Rating: 4