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Wells Fargo Wellstrade Trading Tools, Platform Review


2018 Wellstrade trading tools cost, Wells Fargo platform trading requirements, pricing, charts, features review, pros and cons.



Overview of Trading Tools at Wellstrade


Investors at WellsTrade have access to basic trading technology that can be used to buy and sell all securities the broker offers. This article will take an in-depth look at these tools and see how they compare to some of the trading features available at the company’s rivals.


Website


Since WellsTrade does not have a desktop platform, the broker’s customers buy and sell securities using its website. There isn’t much on it in terms of educational materials or other resources. Even worse, there is no trade bar on the WellsTrade site. The lack of any complexity actually makes the site fairly easy to navigate.

Orders are submitted using simple web pages. Stocks can be traded using market, limit, stop, and stop limit orders. There is a handy calculator next to the shares field. It can be used to quickly convert dollar amount to number of shares. An order execution alert can be sent to an e-mail address, and the broker accepts both day orders and GTC orders. The order forms for options and mutual funds are next to the ticket for equities.





Besides the website, the broker also accepts orders over the phone. There is a surcharge of $25 for this service. Associates are available 24/7, and WellsTrade requires extended-hours trades to be submitted over the phone. Because traders cannot place extended-hours trades on the website, the broker does not impose its $25 fee for these orders.

The WellsTrade site provides balance history, account performance, and phone numbers for reaching out to customer service. There is an area that shows an account’s asset allocation as a pie chart. The chart breaks down into categories such as real estate, emerging markets, high-yield bonds, and commodities.

Screeners are available for stocks, ETF’s, mutual funds, and fixed-income products on the WellsTrade site. The stock screener has both basic and advanced modes. The advanced mode, despite its name, doesn’t have a lot of criteria to search by. The broker’s ETF screener has the ability to scan for funds with a certain Lipper rating, while the mutual fund screener can search by Morningstar rating.


Charting


Although WellsTrade doesn’t have a desktop platform, it does provide decent charting capability on its website. A chart can display up to 30 years of data, and several graph styles are available, including line, mountain, candlestick, filled candlestick, bar, dot, and OHLC bars. Earnings, splits, and dividends can all be overlaid. There are several drawing tools, including rays, text boxes, ellipses, and Fibonacci tools.





Several technical indicators can also be used. These include Bollinger Bands, Moving Average Envelope, and Chaikin’s Volatility. Some of these are shown over a graph, while others are displayed below. Besides these technical tools, WellsTrade also offers comparisons to stocks, ETF’s, and U.S. indices.


Mobile App


WellsTrade clients can sell and buy securities using the firm’s handy mobile app. Options, ETF’s, stocks, and mutual funds can all be traded on the broker’s mobile platform, which is compatible with Android, Apple, and Windows phone. Mobile check deposit is integrated, along with alerts, a watchlist, and portfolio information.

The WellsTrade app provides information on global markets, include indices of several foreign stock markets. These include the Brazilian Bovespa and the Belgian 20 Price Index.

A quote for a stock shows very limited financial information, such as bid-ask spread and the ex-dividend date. Detailed security analysis is not possible on the mobile app, but news stories related to a particular company are included.





The WellsTrade app has a charting feature, but it is very rudimentary. There are no technical indicators, comparisons, drawing tools, or even graph style options. A chart can only be displayed out to 5 years.

While the broker’s mobile platform has included market and security news in article format, there is no live video streaming of business news. Some nice features from the website, such as the asset allocation pie chart, are included on the mobile app.


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Comparison


Many other brokers today provide desktop trading software of some quality, with or without trading requirements. Not having a platform for any class of customer seems like a significant failure on WellsTrade’s part. E*Trade, Fidelity, Ally Invest, TradeStation, and Interactive Brokers all provide one. TD Ameritrade does not impose any account minimums for its very sophisticated platform, Thinkorswim. The broker also provides a simpler browser-based trading system (Trade Architect), which is free to use as well.

WellsTrade also receives a grade of F for not having a trade bar on its website. Several brokerage firms have one that sits at the bottom of the browsing window. This makes entering trades simpler and faster than having to resort to the website. Firstrade, Capital One Investing, Merrill Edge, and Schwab clients all can use a trade bar.

The amount of trading resources on the WellsTrade site also is lower than several of its competitors. Schwab, Merrill Edge, Fidelity, and TD Ameritrade all provide more educational and research materials.

The security screeners on the WellsTrade site have fewer variables to search by, compared to many of the broker’s competitors. For example, the WellsTrade stock screener includes just 9 criteria, while Fidelity’s screener shows no less than 160.

The broker’s mobile app fails in a few places, compared to some of its competitors. E*Trade, Schwab, Fidelity, and TD Ameritrade all provide live streaming of financial news. TD Ameritrade’s mobile graphing is much more advanced than WellsTrade’s. It includes drawing tools, technical indicators, and comparisons, all of which are missing on WellsTrade’s platform.


Wells Fargo Trading Platform Recap


WellsTrade (read brokerage review) obviously doesn’t put a lot of emphasis on trading technology. The broker does offer a large selection of mutual funds, so it seems that the firm would be a good choice for buy-and-hold mutual fund investors who don’t submit a lot of orders. Frequent stock and option traders will find better resources elsewhere.


WellsTrade Trading Tools reviewed by Brokerage-Review.com. Rating: 3