J.P. Morgan Personal Advisors Program
J.P. Morgan provides a variety of investment products and services through several subsidiaries. One of these services is J.P. Morgan Personal Advisors, a discretionary investment-advisory program that is worth considering.
J.P. Morgan Personal Advisors sits one level below the J.P. Morgan Private Client Advisor program, which is
J.P. Morgan’s full-service investment program for clients who want a one-on-one advisor in their local community. It is one level above
J.P. Morgan Self-Directed Investing, which is the company’s online discount brokerage service. This middle-ground program is designed to serve the market between the other two services. Investors who need more than J.P. Morgan Self-Directed Investing provides but do not want the higher minimum and more traditional structure of the Private Client Advisor service should definitely review Personal Advisors.
Services
The Personal Advisors program provides discretionary managed accounts only. There are no brokerage (self-directed) accounts, and there are no non-discretionary advisory accounts. In its discretionary managed accounts, J.P. Morgan Personal Advisors provides the following services:
- Financial planning
- Investment advice
- Trade execution
- Portfolio management
- Custody services
- Reporting services
Because this is a lower-cost full-service program, it does not provide the same level of advanced services available in the Private Client Advisor program. For
example, some services normally available through the Private Client Advisor program, such as more customized local advisor support and broader wealth-planning assistance, may not be available in the same way. However, the financial-planning service puts it one step above the
online discount firm J.P. Morgan Self-Directed Investing.
Another feature that separates it from J.P. Morgan Self-Directed Investing is access to real human financial planners. Personal Advisors clients receive help from licensed financial advisors by phone or video with portfolio construction and personalized financial planning. A Personal Advisors account does not come with a dedicated advisor in a local office, so it is not the same arrangement as the Private Client Advisor model. Instead, Personal Advisors clients work with a team of advisors and may work with different advisors in future meetings.
Opening a J.P. Morgan Personal Advisors Account
A Personal Advisors account can be started over the phone with a financial advisor. At least this is the first step. Paperwork will still need to be completed and submitted to the investment firm at some point. The initial phone call can be scheduled in advance through the company’s appointment request form.
It is also possible to call in and speak with a J.P. Morgan team member right away. The appropriate department is open during the week from 8 am until 9 pm, Eastern Time, and Saturday from 8:30 am until 5 pm, Eastern Time. The phone number listed on J.P. Morgan’s Personal Advisors page is 1-833-930-4504.
With either route, a Personal Advisors account may take two or three meetings to open and fund.
J.P. Morgan Personal Advisors Investment System
The first thing J.P. Morgan Personal Advisors does for a customer is create a personalized financial plan. This roadmap considers long-term and short-term goals, risk tolerance, the broader financial picture, and time horizon. Based on that plan, the company then recommends an expert-built portfolio. The program generally uses mutual funds and exchange-traded funds instead of individual stock or bond trading. Although a human advisor is always involved in the Personal Advisors program, advisors may use different technologies to help construct accounts. For example, the Personal Advisors program uses portfolio-analysis tools and tax-smart technology to help manage accounts.
The funds available through Personal Advisors may be J.P. Morgan or non-J.P. Morgan products and will be used to meet various themes, such as:
- Income
- Conservative
- Balanced
- Balanced ESG
- Growth
- Aggressive Growth
The ESG option is for environmental, social, and governance strategies, often called socially responsible investing.
A meeting is held with a financial advisor at least once per year to review the account and update the financial plan if necessary.
Margin
Margin trading is not available in a Personal Advisors account.
Cash Positions
Each account may hold part of its value in cash or high-quality fixed income. J.P. Morgan-managed strategies may be used for these allocations, and the account’s annual management fee will apply to the account value.
J.P. Morgan Personal Advisors Fees and Minimums
The annual advisory fee is quite reasonable. Here it is:
| Account Value | Annual Fee |
|---|
| $0–$249,999.99 | 0.60% |
| $250,000 and above | 0.50% |
The schedule is based on account value, and the applicable annual advisory fee applies to the entire account assets. The percentage-based fee covers program services, including meetings with the financial advisor and the personalized financial plan. However, the annual advisory fee does not include operating expenses on the investments in the portfolio, such as mutual fund or ETF expenses.
J.P. Morgan Personal Advisors may from time to time offer promotions or fee waivers, although specific offers can change.
There is a $25,000 minimum to enter the Personal Advisors program, although this minimum can be spread across multiple accounts. Each account must have an initial investment of at least $10,000.
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Digital Tools
A J.P. Morgan Personal Advisors account has access to the same digital tools that other investment customers can use. These resources include the company’s website, available through Chase.com, and the mobile app.
The mobile app has a Wealth Plan tool that can perform a variety of functions, including real-time goal tracking, external account linking, and account projections based on hypothetical changes. It is possible to meet virtually with a financial advisor through either the mobile app or website.
Either platform will link existing accounts within the JPMorgan Chase & Co. family. For example, accounts with Chase Bank and J.P. Morgan Self-Directed Investing will appear alongside Personal Advisors accounts.
Financial Education
JPMorgan Chase & Co. publishes a large amount of financial education material, including some content focused on investing. The Know and The Know: In Focus newsletters are available by email and cover investing trends, market analysis, and other financial topics. Some of the topic areas include:
- Retirement essentials
- Learning to invest
- Tax planning
- Investment strategies
- Economic and markets outlook
- Planning for a family
There is also a large library of financial articles that appears through different channels on the J.P. Morgan site. Examples we found during our research include:
- The ripple effects of the bank crisis
- What to know about investing in cybersecurity
- How you can manage your IRA in a recession
J.P. Morgan Securities also publishes videos. These are usually very short, but they may be worth watching. Here is a sample:
- Exchange Traded Funds: Easy diversification (1:49)
- Putting your cash to work (3:41)
- Glide into retirement with portfolios that age with you (1:35)
J.P. Morgan Personal Advisors Review Judgment
With a J.P. Morgan Personal Advisors account, investors can get access to real human investment advisors
at a fairly low cost, which is not available at many securities firms. Although full-scale
robo services have become more popular in recent years, J.P. Morgan’s Personal Advisors program
is a useful service that fills the gap between low-cost digital advisors and traditional full-service
programs that cost much more. The program may be especially useful for investors on a budget who
want human advisors by phone or video instead of a dedicated advisor in a local Chase branch.
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Updated on 5/25/2026.
Chad Morris is a financial writer with more than 20 years experience
as both an English teacher and an avid trader. When he isn’t writing
expert content for Brokerage-Review.com, Chad can usually be found
managing his portfolio or building a new home computer.
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