J.P. Morgan Personal Advisors Program
JPMorgan offers many investment products and services through different subsidiaries. One of these is J.P. Morgan Personal Advisors, a program that manages investments for clients and is worth looking into.
J.P. Morgan Personal Advisors ranks below the J.P. Morgan Private Client Advisor program, which is
JPMorgan’s comprehensive investment service for wealthy clients. It sits above
J.P. Morgan Investing, which is the company’s online discount brokerage. This middle-tier service aims to serve customers who need more features than J.P. Morgan Investing provides but don’t want to pay the higher fees required by the Private Client Advisor program.
Services
The Personal Advisors program only offers accounts that J.P. Morgan manages on your behalf. There are no self-directed or non-managed accounts in this program. These managed accounts include:
- Financial planning
- Investment advice
- Trade execution
- Portfolio management
- Custody services
- Reporting services
Because this is a budget-friendly service, there aren’t any extras. For example, it doesn’t include estate planning or charitable giving, which are normally offered in the Private Client Advisors program. However, the financial-planning feature puts it a level above the
bare-bones J.P. Morgan Investing.
Another difference from J.P. Morgan Investing is that Personal Advisors clients get human financial planners. You can talk to licensed advisors by phone or video for help with portfolio building and personalized planning. A Personal Advisors account doesn’t come with a specific advisor at a physical location, so it’s not the same as Private Client Advisors. However, customers with over $250,000 in assets can have an assigned advisor. Below that level, the program only offers a shared team of advisors (basically, whoever is available).
Opening a J.P. Morgan Personal Advisors Account
You can open a Personal Advisors account over the phone with a financial advisor. This is just the first step. You’ll have to fill out and send in forms later. You can set up the initial call by using the company’s appointment request form.
Alternatively, you can call right away and talk to an advisor. Their department is open on weekdays from 8 am to 9 pm, Eastern Time. The number is 1-833-930-4504.
Whichever route you take, it may take two or three meetings to finalize and fund your Personal Advisors account.
J.P. Morgan Personal Advisors Investment System
First, J.P. Morgan Personal Advisors will create a tailored financial plan. This plan looks at both short-term and long-term goals, risk preferences, your overall financial situation, and time horizon. After building this plan, they will create a portfolio of mutual funds and ETFs. No other types of investments are offered under Personal Advisors. While a human advisor is always involved, they may use technology tools, such as Monte Carlo simulations, to help manage the account.
The funds used in Personal Advisors could be from JPMorgan or other companies, and they will be chosen to align with themes like:
- Income
- Conservative
- Balanced
- Balanced ESG
- Growth
- Aggressive Growth
ESG stands for environmental, social, and governance-focused strategies, also known as socially-responsible investing.
You’ll have a meeting with a financial advisor each year to discuss how your account is doing and make any needed updates to your plan.
Margin
You can’t trade on margin in a Personal Advisors account.
Cash Positions
Each account keeps some money in cash. This money could be in a money market mutual fund (covered by SIPC) or in Chase Bank (covered by the FDIC). Either way, you can’t get rid of the cash position, and the annual management fee still applies to it.
J.P. Morgan Personal Advisors Fees and Minimums
The program has an annual advisory fee that is fairly low. Here’s the breakdown:
| Account Value | Annual Fee |
|---|
| $0–$250,000 | 0.60% |
| $250,000–$1,000,000 | 0.50% |
| $1,000,000 and above | 0.40% |
It looks like a tiered schedule, but it’s not calculated in layers. If your account is above $250,000 or $1 million, that rate applies to the entire balance. The fee includes services like advice, trades, and the financial plan.
J.P. Morgan Personal Advisors is currently running a special that removes the management fee for the first 6 months of service.
The minimum amount to join the program is $25,000, but you can spread that across multiple accounts as long as each account has at least $10,000.
Find a Financial Advisor
If you are looking for a professional money management service in your area, you can
find a Financial Advisor on the Wiser Advisor
(or read
Wiser Advisor review).
Visit Wiser Advisor
Digital Tools
A J.P. Morgan Personal Advisors account gets the same digital resources as other JPMorgan investment customers. These include access to the Chase.com site and the Chase mobile app.
The mobile app has a Wealth Plan feature that can track goals in real time, connect to accounts outside of JPMorgan, and forecast changes in your portfolio. You can meet virtually with a financial advisor using either the site or the app.
Both platforms can also display your other JPMorgan Chase & Co. accounts. For example, your Chase Bank or J.P. Morgan Investing balances will appear alongside your Personal Advisors account.
Financial Education
JPMorgan Chase & Co. releases a lot of educational content, including materials about investing. They send out a newsletter called The Know every other Thursday by email, which covers market trends and analysis. Some of the topics include:
- Retirement essentials
- Learning to invest
- Tax planning
- Investment strategies
- Economic and markets outlook
- Planning for a family
You can also find many finance articles on the JPMorgan site. During our research, we saw pieces like:
- The ripple effects of the bank crisis
- What to know about investing in cybersecurity
- How you can manage your IRA in a recession
J.P. Morgan Securities also creates short videos. A few examples include:
- Exchange Traded Funds: Easy diversification (1:49)
- Putting your cash to work (3:41)
- Glide into retirement with portfolios that age with you (1:35)
J.P. Morgan Personal Advisors Review Judgment
With a J.P. Morgan Personal Advisors account, you can get genuine human advice for a low fee, which isn’t common at most firms. Though robo-advisors are popular today, J.P. Morgan’s Personal Advisors stands out by offering services that bridge the gap between lower-cost digital platforms and more expensive full-service programs. It’s a strong option for people on a budget who either don’t live near a Chase branch or prefer a blend of online tools and human guidance.
Find a Financial Advisor
If you are looking for a professional money management service in your area, you can
find a Financial Advisor on the Wiser Advisor
(or read
Wiser Advisor review).
Visit Wiser Advisor
Updated on 1/8/2025.
Chad Morris is a financial writer with more than 20 years experience
as both an English teacher and an avid trader. When he isn’t writing
expert content for Brokerage-Review.com, Chad can usually be found
managing his portfolio or building a new home computer.
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