J.P. Morgan Personal Advisors Program
J.P. Morgan offers a variety of investment products and services through various subsidiaries. One of its programs is J.P. Morgan Personal Advisors, a discretionary investment-advisory program that’s well worth checking out.
J.P. Morgan Personal Advisors is a step below the J.P. Morgan Private Client Advisor program, which is
J.P. Morgan’s full-service investment program for clients who want a one-on-one advisor in their local community. It is a step above
J.P. Morgan Self-Directed Investing, which is the company’s online discount brokerage service. This middle-ground program attempts to capture the market between the other two programs. Investors who need more than J.P. Morgan Self-Directed Investing offers but do not want the higher minimum and more traditional setup of the Private Client Advisor service will definitely want to take a look at Personal Advisors.
Services
The Personal Advisors program offers discretionary managed accounts only. There are no brokerage (self-directed) accounts, nor are there any non-discretionary advisory accounts. In its discretionary managed accounts, J.P. Morgan Personal Advisors offers the following services:
- Financial planning
- Investment advice
- Trade execution
- Portfolio management
- Custody services
- Reporting services
Because this is somewhat of a budget full-service program, it does not have the same level of advanced services available in the Private Client Advisor program. For
example, some services normally available in the Private Client Advisor program, such as more customized local advisor support and broader wealth-planning help, may not be available in the same way. But the financial-planning service puts it a step above the
online discount firm J.P. Morgan Self-Directed Investing.
Another feature that sets it apart from J.P. Morgan Self-Directed Investing is access to actual human financial planners. Personal Advisors clients get assistance from licensed financial advisors by phone or video to help with portfolio construction and personalized financial planning. A Personal Advisors account does not have a dedicated advisor at a local office, so it’s not the same setup as the Private Client Advisor system. Instead, Personal Advisors clients work with a team of advisors and may work with different advisors in future meetings.
Opening a J.P. Morgan Personal Advisors Account
A Personal Advisors account can be opened over the phone with a financial advisor. At least this is the first step, anyway. Paperwork will need to be filled out and submitted to the investment firm at some point. The initial phone call can be scheduled in advance using the company’s appointment request form.
It’s also possible to call in and speak to a J.P. Morgan team member right away. The appropriate department is open during the week from 8 am until 9 pm, Eastern Time, and Saturday from 8:30 am until 5 pm, Eastern Time. The phone number listed on J.P. Morgan’s Personal Advisors page is 1-833-930-4504.
With either route, a Personal Advisors account may take two or three meetings to get open and funded.
J.P. Morgan Personal Advisors Investment System
The first thing J.P. Morgan Personal Advisors will do for a customer is to create a personalized financial plan. This roadmap will take into consideration long-term and short-term goals, risk tolerance, overall financial picture, and time horizon. Based on this blueprint, the company will then recommend an expert-built portfolio. The program generally uses mutual funds and exchange-traded funds rather than individual stock or bond trading. Although a human advisor is always involved in the Personal Advisors program, they may use various technologies to help construct accounts. For example, the Personal Advisors program uses portfolio analysis tools and tax-smart technology to help manage accounts.
The funds available through Personal Advisors may be J.P. Morgan or non-J.P. Morgan products and will be used to meet various themes, such as:
- Income
- Conservative
- Balanced
- Balanced ESG
- Growth
- Aggressive Growth
The ESG option is for environmental, social, and governance strategies, better known as socially-responsible investing.
A meeting is held with a financial advisor once per year to review an account’s performance and update the financial plan if necessary.
Margin
Margin trading is not available in a Personal Advisors account.
Cash Positions
Each account may hold a portion of its value in cash or high-quality fixed income. J.P. Morgan-managed strategies may be used for these allocations, and the account’s annual management fee will be applied to the account value.
J.P. Morgan Personal Advisors Fees and Minimums
Speaking of the annual advisory fee, it is quite reasonable. Here it is:
| Account Value | Annual Fee |
|---|
| $0–$249,999.99 | 0.60% |
| $250,000 and above | 0.50% |
It appears to be on a tiered schedule, although it’s not marginal. Above $250,000, the applicable fee applies to all balances. The percentage-based fee covers program services, including visits with the financial advisor and the personalized financial plan. However, the annual advisory fee does not include operating expenses on the investments in the portfolio, such as mutual fund or ETF expenses.
J.P. Morgan Personal Advisors may from time to time offer promotions or fee waivers, although specific offers can change.
There is a $25,000 minimum to get into the Personal Advisors program, although this minimum can be spread across multiple accounts. Each account must have an initial investment of at least $10,000.
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Digital Tools
A J.P. Morgan Personal Advisors account has access to the same digital tools that other investment customers get to use. These resources include the company’s website (available through Chase.com) and mobile app.
The mobile app has a Wealth Plan tool that can perform a variety of functions, including real-time goal tracking, external account linking, and account projections based on hypothetical changes. It’s possible to visit virtually with a financial advisor through either the mobile app or website.
Either platform will link existing accounts within the JPMorgan Chase & Co. family. For example, accounts with Chase Bank and J.P. Morgan Self-Directed Investing will show up alongside Personal Advisors accounts.
Financial Education
JPMorgan Chase & Co. publishes a ton of materials devoted to financial education, some of which focus on investing. The Know and The Know: In Focus newsletters are available by email and cover investing trends, market analysis, and other financial topics. Some of the topic areas include:
- Retirement essentials
- Learning to invest
- Tax planning
- Investment strategies
- Economic and markets outlook
- Planning for a family
Then there is a treasure trove of financial articles that appears through various channels on the J.P. Morgan site. Examples we found during our research include:
- The ripple effects of the bank crisis
- What to know about investing in cybersecurity
- How you can manage your IRA in a recession
J.P. Morgan Securities also publishes videos. These are usually very short, but they may be worth a shot. Here is a sample:
- Exchange Traded Funds: Easy diversification (1:49)
- Putting your cash to work (3:41)
- Glide into retirement with portfolios that age with you (1:35)
J.P. Morgan Personal Advisors Review Judgment
With a J.P. Morgan Personal Advisors account, it’s possible to get actual human investment advisors
at a fairly low cost, a feat that simply is not possible at many securities firms. Although full-scale
robo services have become more popular in recent years, the Personal Advisors program from J.P. Morgan
is a useful service that fills a void between low-cost digital advisors and traditional full-service
programs that cost a lot more. The program would be especially good for investors on a budget who
want human advisors by phone or video rather than a dedicated advisor in a local Chase branch.
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Updated on 7/22/2026.
Chad Morris has been analyzing investment firms for Brokerage-Review.com since 2015. Backed by FINRA Series 65, 66, and SIE credentials, his work reflects a deep knowledge of the retail brokerage industry and digital trading tools.
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