J.P. Morgan Personal Advisors Program
JPMorgan offers a variety of investment products and services through various subsidiaries. One of its programs is J.P. Morgan Personal Advisors, a discretionary investment-advisory program that’s well worth checking out.
J.P. Morgan Personal Advisors is a step below the J.P. Morgan Private Client Advisor program, which is
JPMorgan’s full-service investment program for high-net-worth clients. It is a step above
J.P. Morgan Investing, which is the company’s online discount securities firm. This middle-ground program attempts to capture the market between the other two programs. Investors who need more than J.P. Morgan Investing offers but can’t pay the annual fee required by the Private Client Advisor service will definitely want to take a look at Personal Advisors.
Services
The Personal Advisors program offers discretionary managed accounts only. There are no brokerage (self-directed) accounts, nor are there any non-discretionary advisory accounts. In its discretionary managed accounts, J.P. Morgan Personal Advisors offers the following services:
- Financial planning
- Investment advice
- Trade execution
- Portfolio management
- Custody services
- Reporting services
Because this is somewhat of a budget full-service program, there are no other services available. For
example, services normally available in the Private Client Advisors program, such as estate planning
and charitable giving, are not available. But the financial-planning service puts it a step above the
ultra-discount firm J.P. Morgan Investing.
Another feature that sets it apart from J.P. Morgan Investing is access to actual human financial planners. Personal Advisors clients get assistance from licensed financial advisors by phone or video to help with portfolio construction and personalized financial planning. A Personal Advisors account does not have a dedicated advisor at a local office, so it’s not the same setup as the Private Client Advisor system. However, Personal Advisors customers with more than $250,000 in assets can work with an assigned financial advisor if they want. Below that asset level, the Personal Advisors program only offers access to a team of financial advisors (apparently, whoever is available at the time).
Opening a J.P. Morgan Personal Advisors Account
A Personal Advisors account can be opened over the phone with a financial advisor. At least this is the first step, anyway. Paperwork will need to be filled out and submitted to the investment firm at some point. The initial phone call can be scheduled in advance using the company’s appointment request form.
It’s also possible to call in and speak to a financial advisor right away. The appropriate department is open during the week from 8 am until 9 pm, Eastern Standard Time. The phone number is 1-833-930-4504.
With either route, a Personal Advisors account may take two or three meetings to get open and funded.
J.P. Morgan Personal Advisors Investment System
The first thing J.P. Morgan Personal Advisors will do for a customer is to create a personalized financial plan. This roadmap will take into consideration long-term and short-term goals, risk tolerance, overall financial picture, and time horizon. Based on this blueprint, the company will then design a portfolio of mutual and exchange-traded funds. There are no other investment vehicles available in the Personal Advisors program. Although a human advisor is always involved in the Personal Advisors program, they may use various technologies to help construct accounts. For example, the Personal Advisors program uses Monte Carlo simulations to analyze investment portfolios.
The funds available through Personal Advisors may be JPMorgan or non-JPMorgan products and will be used to meet various themes, such as:
- Income
- Conservative
- Balanced
- Balanced ESG
- Growth
- Aggressive Growth
The ESG option is for environmental, social, and governance strategies, better known as socially-responsible investing.
A meeting is held with a financial advisor once per year to review an account’s performance and update the financial plan if necessary.
Margin
Margin trading is not available in a Personal Advisors account.
Cash Positions
Each account will hold a portion of its value in cash. This position can be in a money market mutual fund, which will be insured by SIPC, or in Chase Bank, where it will be protected by the FDIC. In either case, it’s not possible to eliminate the cash position, and the account’s annual management fee will be applied to it.
J.P. Morgan Personal Advisors Fees and Minimums
Speaking of the annual advisory fee, it is quite reasonable. Here it is:
| Account Value | Annual Fee |
|---|
| $0–$250,000 | 0.60% |
| $250,000–$1,000,000 | 0.50% |
| $1,000,000 and above | 0.40% |
It appears to be on a tiered schedule, although it’s not marginal. Above $250,000 or $1 million, the applicable fee applies to all balances. The percentage-based fee covers all program services, including commissions, visits with the financial advisor, and the personalized financial plan.
J.P. Morgan Personal Advisors currently has a promotion that waives the account management fee for the first 6 months of enrollment.
There is a $25,000 minimum to get into the Personal Advisors program, although this minimum can be spread across multiple accounts. Each account must have a deposit of at least $10,000.
Find a Financial Advisor
If you are looking for a professional money management service in your area, you can
find a Financial Advisor on the Wiser Advisor
(or read
Wiser Advisor review).
Visit Wiser Advisor
Digital Tools
A J.P. Morgan Personal Advisors account has access to the same digital tools that other investment customers get to use. These resources include the company’s website (available through Chase.com) and mobile app.
The mobile app has a Wealth Plan tool that can perform a variety of functions, including real-time goal tracking, external account linking, and account projections based on hypothetical changes. It’s possible to visit virtually with a financial advisor through either the mobile app or website.
Either platform will link existing accounts within the JPMorgan Chase & Co. family. For example, accounts with Chase Bank and J.P. Morgan Investing will show up alongside Personal Advisors accounts.
Financial Education
JPMorgan Chase & Co. publishes a ton of materials devoted to financial education, some of which focus on investing. A bi-weekly newsletter goes out every Thursday via email. Called The Know, it covers investing trends and market analysis. Some of the topic areas include:
- Retirement essentials
- Learning to invest
- Tax planning
- Investment strategies
- Economic and markets outlook
- Planning for a family
Then there is a treasure trove of financial articles that appears through various channels on the JPMorgan site. Examples we found during our research include:
- The ripple effects of the bank crisis
- What to know about investing in cybersecurity
- How you can manage your IRA in a recession
J.P. Morgan Securities also publishes videos. These are usually very short, but they may be worth a shot. Here is a sample:
- Exchange Traded Funds: Easy diversification (1:49)
- Putting your cash to work (3:41)
- Glide into retirement with portfolios that age with you (1:35)
J.P. Morgan Personal Advisors Review Judgment
With a J.P. Morgan Personal Advisors account, it’s possible to score actual human investment advisors
at very little cost, a feat that simply is not possible at most securities firms. Although full-scale
robo services have become more popular in recent years, the Personal Advisors program from J.P. Morgan
is a unique service that fills a void between low-cost digital advisors and traditional full-service
programs that cost a lot more. The program would be especially good for investors on a budget who
don’t live near a Chase branch location but still need human advisors to help them out.
Find a Financial Advisor
If you are looking for a professional money management service in your area, you can
find a Financial Advisor on the Wiser Advisor
(or read
Wiser Advisor review).
Visit Wiser Advisor
Updated on 4/6/2025.
Chad Morris is a financial writer with more than 20 years experience
as both an English teacher and an avid trader. When he isn’t writing
expert content for Brokerage-Review.com, Chad can usually be found
managing his portfolio or building a new home computer.
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