Edward Jones Competitors

2022 top Edward Jones competitors: UBS, American Funds, and Raymond James. Edward Jones' wealth management, investment advisor firms, full service brokerage competitors.

Find Financial Advisor

If you are unhappy with Edward Jones' pricing or service, you can get a 0% fee investments management with Ally Invest.

Find Financial Advisor

Edward Jones Top Competitors

Edward Jones vs Self Directed Brokers Competitors: Fees

Broker Fees Stock/ETF
Mutual Fund
Annual IRA
Ally Invest $0 $9.95 $0.50 per contract $0 $0
TD Ameritrade $0 $49.99 ($0 to sell) $0 $0
Etrade $0 $19.95 $0.65 per contract $0 $0
Vanguard $0 $20 $1.00 per contract $20* $20*
Edward Jones $0 $0 $0 0.50% to 1.50% + $300 0.50% to 1.50% + $300

** Vanguard is charging $20 annual maintenance fee (waived if user chooses to receive statements and other information electronically).

Edward Jones vs Self Directed Brokers: Services

Broker Review Cost Investment Products Trading Tools Customer Service Research Overall Rating
Ally Invest
TD Ameritrade
Edward Jones

About Edward Jones

The Edward D. Jones & Co., L.P., simplified their name as Edward Jones in 1995 and has roots dating back to the early 1920’s. They have the highest ranking in Investor Satisfaction survey by J. D. Powers 7 times in the last 13 years. Their most recent award in this category was achieved in 2012. They also received high marks in four categories in investor survey done by SmartMoney Magazine. Those categories included Stock Selection, Customer Satisfaction, Customer Trust and Statements. Edward Jones also took the No. 8 spot for being one of the Best Companies to Work for in America by Fortune Magazine.

Edward Jones has over 11,000 agents who are located in every U.S. city. Company's financial advisors are very well-trained and knowledgeable of the market and its trends. Edward Jones receives high rankings for their information technology and overall performance. Their philosophy is to not gamble with their client’s investments but to look more towards securing steady long-term ROI (Return on Investment).

Edward Jones Overview

If you live within 100 miles of any moderately sized small town, chances are you have heard of the Edward Jones brokerage. With more than 12,000 locations serving nearly 7 million clients in the U.S. and Canada, Edward Jones is one of the largest brokers in the country, as well as one of the highest rated. They have earned J.D. Power & Associates awards for "Highest Investor Satisfaction" multiple times in the past 15 years. They were ranked fourth in Fortune magazine's "Best Companies to Work for in America" rankings.

This article will compare and contrast Edward Jones with the leading online discount brokers in the U.S.

Full Service Features

Edward Jones provides financial planning services such as wealth management, retirement and college savings, investments in stocks, bonds, and mutual funds, insurance, annuities, financial services for business owners, and banking services such as check writing, money market funds, credit cards and loans, and savings accounts.

These services are offered through a personal financial advisor who works with clients to develop a financial plan that meets their needs and goals. Compensation to the advisor consists of commissions on stocks and bonds, sales loads on mutual funds, annuities, insurance products, and unit investment trusts. Fees are generated based on assets under management in advisory programs or account fees in certain accounts. The advisor may also earn bonuses from the company based on the amount of new business brought in and other internal incentive programs.

The company is also compensated with revenue sharing and 12b-1 fees with certain mutual funds and insurance companies, margin interest, administration fees, and a host of other sources.

With all those fees paid to the personal advisor as well as to the company, an investor should have high expectations for personal service and quality advice for their money. The company's J.D. Power Investor Satisfaction awards attest to quality service, but as with all personal financial advisors, the individual is the key to that high quality. Investors should interview prospective financial advisors carefully and thoroughly to insure a good fit with the investors' personality, goals, and needs.

Edward Jones Competitors

Edward Jones IRA Fees and Commissions

The Edward Jones website is vague to evasive when it comes to revealing commission rates for simple investments like stock trades. Rates are hinted at by the fact that setting up a monthly Dollar Cost Averaging (DCA) program for a certain stock or Exchange Traded Funds (ETF) will cost 2% of the investment amount for each transaction, as will setting up a Dividend Reinvestment Plan (DRIP). It's likely that stock and ETF trading commissions are higher than 2%. There is no indication that Edward Jones offers no-load mutual funds. This means investors in mutual funds will pay a sales load for whatever mutual fund they purchase. Commissions on U.S. Treasuries and corporate bonds may be as much as 2% when buying and as much as 0.75% when selling.

The even greater unknown is the revenue sharing and bonus opportunities offered to Edward Jones advisors. Although these may be hidden fees not charged directly to the investor, but any revenue sharing or bonus features raises the question of conflict of interest between client and advisor and must be factored into any investment decision.

Edward Jones has a long list of fees for non-trading transactions such as account maintenance fees for IRAs, writing checks more often than allowed, ATM fees, and online bill payment. However, many of these fees are waived if certain minimum balance requirements are met.

The Good

  • Individual, personalized service from a financial advisor qualified to sell a full spectrum of investments
  • More than 12,000 local offices - more than at many Edward Jones competitors
  • A long-term investment strategy that emphasizes slow, steady growth over hot stocks or new technology
  • Easy to use website and account features like portfolio monitoring, financial calculators, and asset transfers
  • Many fees are waived if total assets under management exceed $250,000
  • Other financial services like savings accounts, credit cards and loans, and online bill-paying, which can be integrated with investment accounts

The Bad

  • High commissions and fees when compared to discount brokers Edward Jones competitors
  • No access to online trading
  • Certain fees, commissions, and revenue sharing payments may create a conflict of interest between the financial advisor and the client


We end Edward Jones IRA review with this thought: like all full-service brokers, investment services from Edward Jones don't come cheap. However, their strong reputation for customer service and large network of local offices and advisors provides personal service and advice for clients who may not be sophisticated investors or don't wish to become active traders. While commissions and fees are steep, the most important factor is overall investment performance. If an Edward Jones client achieves his or her financial goals, then the cost of achieving those goals isn't important. Active investors, or those who are cost-conscious, will save money by going with discount brokers and relying on financial advice from independent sources.

About the Author
Chad Morris is a financial writer with more than 20 years experience as both an English teacher and an avid trader. When he isn’t writing expert content for Brokerage-Review.com, Chad can usually be found managing his portfolio or building a new home computer.